I’m an argentinian multidisciplinary designer based in California. My work spans Branding, UX/UI, Motion and Typography, with experience managing teams and providing organization to design projects.

My work is a balance of

/ Functionality / Functionality / Functionality / Functionality / Functionality / Functionality /
/ Simplicity / Simplicity / Simplicity / Simplicity / Simplicity / Simplicity /
/ Aesthetics / Aesthetics / Aesthetics / Aesthetics / Aesthetics / Aesthetics /

Throughout my professional career, I’ve created identity systems for a wide range of clients, from startups and small businesses to large-scale organizations. Regardless of the client, my goal has remained the same: create cohesive, innovative, and powerful brands.

Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.

I’m passionate about innovative human-centered design and creating experiences that facilitate user interactions. I’ve participated in multidisciplinary teams with engineers, scientists and industrial designers, from companies that use DNA to create training programs to NFT trading platforms.

Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.
Charlie Zinno. Branding.

My work focuses heavily on Typography. I have designed custom typefaces for clients and for self-initiated personal projects.

What I've been up to

Work

Lucid Motors

Senior UX/UI Designer, leading user experience initiatives and user interface design across digital platforms.

2023 - Present

California, USA

Apple

Art Director for the interactive team, conceptualizing and designing websites for Apple new product introductions to the world.

2020 - 2023

California, USA

Name.

Founded and led Name., a design agency specializing in Branding. Commenced as a solo endeavor and evolved into a team of 10 adept designers, developers, copywriters, and photographers.

2013 - 2023

Buenos Aires, Argentina ⁄ California, USA

Mentoring

LBAN - Stanford University

Mentor for the Latino Business Action Network (LBAN) at Stanford University, providing guidance to Latina/o-owned companies in Design, Branding, and Communication practices.

2020 - present

Stanford, California

Teaching

UADE

Graphic Design Professor

2007 - 2018

Buenos Aires, Argentina

UBA

Typography Professor

2016 - 2019

Buenos Aires, Argentina

Talks

LBAN - Stanford University

Design Thinking Workshop

2023

Stanford, California

UADE

Identidata

2022

Buenos Aires, Argentina

LBAN - Stanford University

Design Thinking Workshop

2022

Stanford, California

Tipos Latinos

Pasión

2014

Buenos Aires, Argentina

Tipos Latinos

Tipografía con razón de ser

2012

Buenos Aires, Argentina

Centro Metropolitano de Diseño

Diseñar Letras

2011

Buenos Aires, Argentina

UADE

Latinité Roman

2010

Buenos Aires, Argentina

Publications

Sandu Publishing

Designer’s Code 100

2017

Guangzhou, China

Sendpoints Publishing House

e-Commerce Branding

2016

Guangzhou, China

Código

Código Jan-Ken-Po

2015

Lima, Perú

Sandu Publishing

Design 360º

2014

Guangzhou, China

The Type

Type is beautiful

2014

Guangzhou, China

90+10 Magazine

Design Magazine

2011

Buenos Aires, Argentina

Pousta

IV Bienal Tipos Latinos 2010

2010

Santiago de Chile, Chile

CCEBA

Efervescente

2010

Buenos Aires, Argentina

Caracter Latino

Estudi Typorvila

2010

Barcelona, Spain

Get in touch Linkedin e-mail